1/19/2024 0 Comments Moneywell aquistion![]() Actually, it is the number of people who will receive the magazine or newspaper, not for the number of people who actually read it. Impressions is the term used to quantify the number of people who will see your ad. You are going to measure your marketing by using actual numbers - a scientific approach - and not fictitious "impressions" to gauge the effectiveness of your campaigns. For now, let's stick to traditional media marketing, as it has a higher cost of implementation than social media marketing. Using a whiteboard, a spreadsheet or a yellow pad, create separate headings for every campaign you did last year: newspapers, telemarketing, trade shows, door hangers, whatever. To begin an analysis of your marketing campaigns, pick a relatively quiet day and lock yourself in your office with your accounting reports. While there are a variety of reasons for this astounding failure rate, the primary cause is usually a misunderstanding of marketing and a failure to budget the necessary marketing dollars. According to the Small Business Administration, 30 percent of all new businesses fail within two years and 50 percent fail within five years. The amount of advertising "clutter" is so vast that trying to gain new customers with a few ads and flyers is like trying to make a splash in the ocean with a handful of pebbles. ![]() ![]() Professional marketers understand the importance of marketing. After putting out a big opening-day announcement, a banner, some flyers and a few small ads, they are astounded that they sit around all day looking at their expensive inventory. The idea of a saturation campaign across a variety of media is foreign and would be viewed as an unnecessary expense. ![]() This is why most startups are short in what they budget for marketing, which is often less than 10 percent of their operating budgets. Related: How to Recognize Which Customers Are Bad for Business ![]()
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