![]() ![]() The Indians had previously struggled with a problematic part of its team branding: Chief Wahoo. It took until 2018 for the team to downplay Chief Wahoo on team uniforms, branding and marketing. “Through our research and discussions, we identified a few key themes that were most important to fans–connect to the city of Cleveland, honor our rich baseball history and unite our community–and we believe Guardians upholds all three of those pillars.” “Since the announcement to change the name in December, our team has been hard at work to ensure we pick a name that our community, fans, partners, employees and players will be proud to have represent Cleveland Baseball,” President of Business Operations Brian Barren said via press release.
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